On average, each videos marketing business is publishing more than 18 videos in a month. Are you also the one? If not, then you are missing out something huge.
Video marketing is one of the most effective strategies that will help you produce excellent results. Due to its high demand and excellent benefits, 63% of the organizations start using videos, out of which 82% believe that videos are a crucial marketing strategy.
Undoubtedly videos are winning the hearts of people and is becoming onvideo marketing of the world’s easiest and affordable strategies to rank higher in Google searches. Also, some businesses hire the best explainer video company to make sure their videos stand out from the rest. Their experience and strategies help in giving an AWW look to the video.
Still not satisfied? Thinking about what else videos can offer? Need not fret!
In this article, we will discuss the reasons for using video marketing. But let’s first dive into some of the surprising facts and figures that will inspire you to produce excellent videos to introduce your brands and grow the business.
- Generate 80% more traffic by using appealing videos.
- 54% of customers love to watch videos from brands.
- Videos help you boost leads by 66% yearly.
- Product video inspires 74% of the people to use the application.
- 85% of the people get on the decision to purchase the product after watching videos.
From attracting visitors to generating ROI, videos play a great role. Check out some more reasons why most of the organizations are incorporating videos in their marketing strategy.
Table of Contents
Top reasons why video marketing helps business drive sales
Boost Conversion rate
Organizations adding explainer videos on the landing pages experience an 80% improvement in their conversion rate. Yes! Appealing and informative videos will help you convert your visitors into leads and then to potential customers.
Regardless of the video style you produce, you can easily boost your viewer engagement and generate better ROI. Besides creating inspiring and attractive videos, make sure your video is relevant and small. It will help you excite more visitors and accelerate the conversion rate.
As from the above statistics, 54% of the customers love to watch videos from brands. What do these statistics actually show? It reveals that high-quality video content will attract more visitors, which further accelerates search engine ranking.
Well! Click-through rate and website traffic are two major factors that directly affect Google ranking. Always remember, higher or then clicks and traffic, the easier it becomes to rank on the first page of Google.
According to the Google algorithm, websites that include videos get better search and rank higher on Google. If you also want your business to be crawled more, start adopting videos as part of your marketing strategy.
Build visitors Trust
Due to the competitive environment, it is becoming more and more challenging to build visitors’ trust. But, customer trust is one of the most important things that will help you make long term relations and inspire even the laziest buyers to make a purchase. So, if you want to build trust and let people come to you, it’s time to invest money in creating videos that express information in an interesting and useful way.
Video content will help you engage the viewers and ignite their emotions. Also, videos go a long way in reducing the fear of being scammed and give the audience more confidence to purchase online.
You will be surprised to know that social videos get 1200% more shares in comparison to text and images. Remember, the more the sharing, the better the brand awareness. Also, videos are easy to share with friends and relatives.
By looking at the high usage of videos, Facebook, Twitter, and Instagram started incorporating more features related to videos like stories. Due to the high popularity of videos, Youtube is the second largest network all over the world.
Through videos, people can share their emotions and express their ideas in a more impressive and entertaining way. Also, the video has the power to bring practical value to your content. So, if you want to encourage social shares and increase traffic, start crafting videos to get your message across.
When it comes to launching a new product or expressing complex ideas in the simplest way, videos play a great role. It makes effortless to show how the respective products and services are relatable and how it can help the viewers achieve their goals.
According to the statistics, 98% of the people start learning about the products or services after watching the services after watching explainer videos. Due to its amazing benefits, 45% of the organizations started, including explainer videos on the homepage of the website.
So, if you are also looking forward to explaining difficult concepts in easy and compelling ways, then start bringing concerts to life via high-quality animated videos.
Appeals to mobile users
If we talk about the type of content that is mostly consumed by the mobile users, then the video comes at the top. There are around 90% of the people who watch videos on their personalized devices. And the percentage of people consuming videos will increase by 100% every year.
As people love to watch the video and the consumption of mobile phones is increasing day by day, so almost every brand is producing mobile-optimized videos to attract the visitors and keep their business growing blogger and bigger.
Remember, the growth of mobile phones is directly proportional to brand awareness. So, create excellent videos to reach a wider audience without breaking the bank.
Prefer reading- Powerful Video Editing Tips to Make Your Work Stand Out.
In a Nutshell
I hope the above-added reasons are quite enough to make you believe the scope of videos in digital marketing strategy. Video marketing is both an affordable and effective approach to accelerate business growth. Creating accurate video length and appealing content, you can easily retain the visitors for longer and increase the revenue.
A few interesting takeaways include:
47% of businesses believe that their current video marketing strategy is somewhat effective in achieving their 2022 goals
A majority of respondents noted that increased brand awareness is their most important goal for video marketing in 2022
17% of businesses focus most heavily on creating demonstration videos, followed by company culture videos at 16%
Respondents rate video marketing as the third most important digital marketing channel they’re prioritizing in 2022 after social media marketing and SEO
23% of businesses use Vimeo as their top video-related tool
You can check it out here: https://upcity.com/experts/
Are you excited about creating one? Go ahead. …,
But don’t forget to share your experience with us in the comments below!