The U.S. is home to more than 30 million small businesses. The vast majority of them are B2C companies that cater to consumers.
But there are also quite a few B2B companies that specialize in providing products and services to other companies rather than consumers. These B2B companies have to take a completely different approach to business-to-business marketing than B2C companies.
If you own a B2B company, you’ll need to put a smart B2B marketing strategy into place to enjoy success. We’ve created a list of seven B2B marketing tips to help make this possible.
Check out some of our B2B marketing ideas below and give them a try the next time you’re trying to beef up your marketing plan. They should make marketing to other companies slightly easier for your business.
Table of Contents
1. Develop a Unique Voice for Your Brand
More often than not, most of the marketing that you’re going to do on behalf of your company will take place online. As a result, you’re going to need to work on developing a voice for your brand and use it all the time as you market your company.
Some companies will make the voice for their brand very serious and straightforward. Others will come up with a voice for their brand that is more lighthearted and fun.
You’re more than welcome to create whatever voice you would like for your digital business. But you shouldn’t use any of these B2B marketing tips until you have a voice that you’re ready to use.
2. Identify the Target Audience for Your Business
Once you’ve come up with a unique voice for your brand, you might be tempted to start using it right away. But before doing this, you’ll need to identify what your company’s target audience will be.
You can create the best B2B marketing strategy of all time. But if you’re aiming it at companies that couldn’t care less about the products and/or services that you sell, it’s going to fall flat.
By identifying who your target audience is, you’ll be able to decide what kind of content is going to be most likely to land with them. It’ll ensure that you aren’t wasting a bunch of time creating content that isn’t going to get in front of the right people.
3. Create Content You Think Will Resonate With Other Businesses
After you’ve found out what you think your target audience will be, you can begin the process of creating content for the businesses that fall into it. These days, there are so many kinds of content that you can create as part of a B2B marketing strategy.
You can set up a business blog on your website and use it to talk about your company’s products and/or services. You can also create an email marketing list and start putting together a newsletter that people can check out.
Many B2B companies have found that infographics work well, too. Here are some examples of infographics that could work wonders for your business.
4. Look for Good Ways to Distribute the Content You Come Up With
Creating excellent content for other B2B companies is only going to be half the battle for your business. You’ll need to figure out the right ways to distribute this content as well.
In 2022, many companies are finding success in distributing their content through social media. It’s easy to get content in front of a large audience by posting it on Facebook, Twitter, Instagram, TikTok, etc.
But using social media to distribute your content won’t be your only option. As we mentioned a moment ago, you can also use something like an email marketing list to your advantage.
Whatever the case, your B2B marketing plan should include ways in which you’re going to get your content in the hands of the right people.
5. Aim to Convert Leads Generated by Your B2B Marketing Efforts
When you launch a B2B marketing strategy, your goal is obviously going to be able to generate leads with it. Other companies should start blowing up your phone lines and banging down your doors to get additional information about your products and/or services.
If this happens, it’ll be great for your business. But it’s not going to do you any good if you aren’t able to convert leads and turn them into increased sales.
Because of this, you’ll need to loop your sales team in whenever you start using a new B2B marketing strategy. It’ll guarantee they’re able to get ready for what’s to come next.
6. Seek Feedback From Businesses That See Your Marketing Content
Towards the end of a B2B marketing campaign, you should always try to get as much feedback as you can from other companies. You should ask them what they did and didn’t like about the campaign if you cross paths with them.
They might be able to provide you with some valuable insight that can put you in a position to make your B2B marketing efforts stronger. They might also be able to tell you which aspects of your latest B2B marketing campaign worked the best so that you can focus on utilizing them more.
7. Stay On Top of the Latest B2B Marketing Strategies
One thing to remember when it comes to B2B marketing is that the strategies that are used are always changing. What may have worked in 2020 isn’t necessarily going to work in 2022. And what works in 2022 might not work in 2024.
With this in mind, it would be well worth keeping tabs on the latest B2B marketing strategies. You won’t need to be concerned about falling behind the times when you keep one eye on the latest B2B marketing trends.
These B2B Marketing Tips Can Help Your Company’s Bottom Line
If you’re like most companies, you’re going to be spending between 7 and 8% of your sales revenue on marketing. It’s why you should strive to make the most of your B2B marketing efforts.
Use each of the B2B marketing tips found here to improve your chances of getting a great return on investment when you spend money on marketing. They should lead you down the right path and help to increase your bottom line.
Get more great marketing tips and tricks by browsing through our other business-related blog articles.