An incredibly popular photo- and video-sharing social media program, there are around a billion monthly active business on Instagram users, with nearly 140 million in the U.S. alone, according to Statista.com. Why wouldn’t you take advantage of such a huge audience to promote your business? Those figures should be enough on their own, but if you need more reasons to do so, there are plenty.
It Takes Advantage of Mobility
Unlike Twitter and Facebook, which began as browser-based sites, Business on Instagram was an app from the start, and as a significant amount of users spending most of their mobile time on apps, your business can take advantage of this to make posts that are accessible to viewers no matter where they are. As it has a cleaner style and less cluttered view than Facebook, Instagram gets much higher engagement too.
Marketing Your Brand Throughout Stories
Instagram is the ideal app for getting creative when it comes to marketing, with business on Instagram Stories designed particularly to increase audience engagement. You can run contests to keep your customers interested, host flash sales, and offer discounts. If it sounds like a lot of work that you don’t have time for, an Instagram marketing service can help.
Engaging Effectively With Your Customers
The more you get the word out about your brand, the better for your business overall, and one of the best ways to do that is to engage with your customers and potential customers. Consumers like to make their opinions known, and the more they comment on and like your posts, the more visible your business will be.
By posting high-quality photos, partnering with other brands, and using local hashtags, you’ll get more likes. If you’re just starting out, the competition can be intimidating, but the proper use of hashtags can easily separate you and your company from the rest. You may also be able to expand your social network, ultimately collaborating with an influencer or brand to reach more people.
You’ll Be Able to See What Your Competitors Are Doing
Using Instagram is a great way to find out what the competition is doing and how they act with their followers. Pay attention to what they’re posting, how often they post, and how they’re engaging with their followers, using that information to more clearly define your personal strategy.
Reach New Customers and Boost Sales
By using Instagram ads, you can reach potential customers, extending your reach via customizable ads that can be tracked. You can target specific demographics and gather useful data to design the best possible marketing campaigns on other social media platforms too. For those who are still trying to figure out which strategies to use, you can take advantage of Instagram Insights. You’ll get a ton of data that can help you create the best possible strategies by finding out how your content is performing as well as where your customers are based, when they’re usually on the app, their ages and genders, the optimal time of day to post, and more.
All of that affects your bottom line, but you can take it further by using your Instagram account to update followers on special promotions and sales, perhaps running a promotional ad campaign, creating more awareness for your brand while driving more traffic to your website.