If you have set up a fantastic business and conquered the domestic market, it will only be a matter of time before you look to expand globally. There are some great advantages of moving your business into the global market whether it is a small company or a big conglomerate. Here is a guide on how to globalize your business.
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The first thing you need to do is observe the market you want to get into and conduct your research thoroughly. You will want your new domain to be as big a success as the domestic market you have already made your name in, so you will have to consider market trends and look for examples of what works and what doesn’t. Every region will be different its terms of what works well for a company or brand so you may have to repeat this process several times as you expand across the globe.
From the outset, it is important to set up a method of international money transfer. This is necessary for things such as shipping costs, warehousing, and paying any local staff you will need to employ in the region. Making sure money can be moved quickly and easily will make the process of globalization a lot easier for you.
Hiring a person or team of people who have great local knowledge is essential. All countries are run slightly differently in terms of taxation and local laws, and these are not things you are going to want to fall foul of. Hiring an accountant and lawyer with local knowledge is therefore imperative. The chances are you will not know how to speak the local language yourself and problems can arise that can easily get lost in translation. So, making sure you have a good local team in the country you are setting up in is a must.
Marketing can be a minefield as it varies so much from country to country. What might make a great advert in the US could be totally misunderstood in another country which means that the marketing technique won’t work. Knowledge of local customs and humor will stop your marketing campaign from falling flat on its face, so do your research well.
Packaging can be a tricky business in a global market as different regions have different laws about what is put on the packaging of a product. For example, a list of ingredients or sell-by-dates are legal requirements in some countries, but not in others. Different countries have different laws concerning recycling too. It can often be a good idea to make sure that someone on your team has local marketing knowledge. Alternatively, you can hire a marketing expert who lives in the location you are expanding to as well.
There are many things to consider when you are trying to build a global brand. However, in most cases, the rewards are worth the risks as you will have a brand that will sell in many different countries. Make sure you do your homework before getting started and things should work out well.