How bn3th is taking the lead in social responsibility by supporting the frontline workers?


COVID-19 is bringing in a new set of rules for everyone. Brands realize that running a business frontline workers no longer depends solely on marketing their products. 

The corona pandemic is allowing companies to branch out their services during this time of crisis. From COVID-19 updates to messages on staying positive to exclusive discounts for frontline workers, businesses are getting creative to remain connected with the dwindling consumer base. So for many, the opportunity lies in taking the lead in social responsibility. 

As an emerging innovative underwear brand, BN3TH is staying active and connected during the pandemic. It has been a striving force in bringing change to the innerwear industry. 

BN3TH has established itself as a socially responsible brand. BN3TH believes that as a company, it has a responsibility to be mindful of the impact its decisions and activities have on society and the environment. And that means:

  • Being transparent about business practices
  • Displaying conscious, ethical behavior
  • Remaining compliant with applicable laws and international norms 
  • Contributing to sustainable development, including health and the welfare of society

While the brand’s initial efforts concentrated solely on sustainability, it is now also focusing a lot more on the ‘health and the welfare of society.’ This manner ensures an approach that allows the brand to connect with society and the problems it is currently facing. And that fosters the long-term success of the brand. Moreover, it’s a great way to promote the brand during the COVID-19 crisis.

How is BN3TH taking the lead in social responsibility during the corona pandemic?

The brand is taking steps to have a positive impact on everyone. Here are just a few of them:

1. Through philanthropy

When we think of frontline workers, hospital staff, doctors, nurses, and emergency service providers are typically those who come to mind. But BN3TH is taking the time to sincerely thank everyone who works in essential services for putting themselves between us and harm’s way. And that includes grocery store workers, cleaners, mail carriers, bus drivers, and many others. 

BN3TH is stepping up and offering its products at special discount rates. Previously, BN3TH offered a 20% discount on entire purchases for Military Personnel (Active Duty, Retirees, or Veterans), First Responders (EMT Certified Police, Fire, and EMT), and Teachers. However, since the pandemic, the company is now giving a 35% discount on all full-priced items to anyone who claims to be an essential service provider.

Signing up for your frontline discount is simple. Simply write an email to the customer support crew at Remember to mention the following details:

  1. Your full name
  2. Company name
  3. Job title
  4. Job Industry (e.g., Medical Services)
  5. Attach a photo of your work badge or name tag

Now all you need to do is wait for the exclusive 35% OFF promo code from Applicants usually receive a response within 24 hours. 

2. Through advocacy

As a corporation, BN3TH can shape public thinking. Their message,”You deserve to start each day better with a fresh pair of undies,” applies to one and all. 

Now it’s letting society appreciate those who are putting their lives on the line for you. So we owe a lot to them. How about appreciating them for all the hard work?

And rightly so. Frontline workers place you before their own families. And these individuals need our respect and support. Know someone who could use a little gift? Send them a BN3TH Gift Card and make their day! It’s time to share your love.


3. Frontline workers-Through thoughtfulness

BN3TH identifies the challenges faced by frontline workers. They know it takes strength in character to do their jobs. Thus their primary focus is on manufacturing high-quality men’s underwear that can help them withstand the daily pressures of their active lifestyles. 

Above all, frontline workers need to feel comfortable and confident throughout the entire day. The slogan ‘underwear as resilient as you’ is ultimately aimed at these individuals. To ensure they get the most support they deserve, BN3TH created mens pouch underwear. The patented 3D MyPackage Pouch Technology keeps things from shifting around and reduces the need to make adjustments. The flatlock seams eliminate chafing in the most sensitive areas.

And the fabric made from a blend of spandex and modal blend is soft, stretchable. But its moisture-wicking property is what lets these individuals stay calm and cool no matter what tensions they may be facing. So yes, BN3TH is right; increased comfort does equal to improved performance.

4. Frontline workers-Through corporate responsibility initiatives

BN3TH is reminding people to stay safe while also advocating the importance of remaining positive in these trying times. Their motto ‘Stay safe, stay positive. Be good, for nothing!’ is a step in the right direction.

More importantly, the brand continues to post updates every couple of weeks about company policies on its website.

Look at this post-dated near the beginning of the COVID-19 outbreak.

We are working diligently to ensure the safety of our staff and partners is our number 1 priority. During this time of uncertainty, we are asking for your patience and understanding of any possible delays there could be on your orders.  

We will update this page as soon as possible, and thank you for your continued loyalty and patience.

Please stay safe, look out for each other, and, most importantly, stay positive.

Be good, for nothing & share your love.

BN3TH is encouraging customers and companies to band together and support each other with a people-first, business second initiative. Rather than merely advising consumers to stay safe, it’s also enforcing safety measures in their own company. 

BN3TH is asking consumers to be patient and positive. Previous posts had explained in detail all that the brand is doing in these uncertain times, such as halting all travel and implementing a work from home policy for all staff. 

But what really shows how much the brand cares is a post on how to handle the stress and anxiety. From epic feel-good Spotify playlist to meditation tips, BN3TH is doing its utmost to boost positivity. 


Frontline workers-Final thoughts

Businesses and people are struggling as a result of COVID-19. They’re still trying to adjust to the new normal. But some brands are stepping up to help their community, either by supporting local businesses or the frontline workers who are still working during these trying times. 

But the performance underwear brand BN3TH is making the most of the opportunity in the corona pandemic. It’s connecting with customers on an entirely new level. By taking the time to chat with them, sharing positive stories, or simply checking in with them, the brand is developing a strong, lasting relationship with its customers.

More importantly, BN3TH is giving a standing ovation to our frontline workers.

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