6 Elements Your Website Must Have for Better Conversions


There’s a high chance that your website that was built years ago on an outdated platform is now beginning to show its age. Well, it’s about time. You could be too embarrassed to send your clients to check it out as it has some out-of-date information, and neither can anyone find it on the Internet. There’s only one possible solution – update your website! 

But as you take this new project, there are some features and functions that you should have to make your website user and SEO-friendly. After all, this will go a long way in creating an impression on your customers and also your competitors.

Planning a website design for your business can be a difficult task. There is not any hard and fast rule for this, but there are a few fundamental areas you should include to make it a successful marketing tool.

According to top web design company experts, here’s a list of all the must-haves for websites:

1. Contact Information – As Much As Possible!

It might seem very basic, but a lot of companies miss this little detail. The phone number you want people to note for sales inquiries should ideally be at the top of each page. Also, include clickable “Email us!” – For the ones who prefer emails.

2. A Unique Domain Name

Choose a catchy domain name and something that people can remember well. Ideally, you must choose .com, .net, or anything else. Educational websites usually use .edu, so you must proceed as per the nature of your business. The three-domain 

names that can be used often, for any purpose are as follows:

  • .net
  • .com
  • .org

3. Common-sense navigation, color, and layout

Colour drastically affects the feel of your website. It is not a good idea to use a super dark background with neon texts; you do not want to make it appear like a shady site. It can affect your eyesight, making it harder to read and not to mention, very unpleasant. The color combinations on your page should complement the nature of the service or business you are into. To enhance your page, consult Shopify developers to assist you.

  • As far as the layout goes, choose a neat layout. You should make sure that your layout is simple to navigate and comprehend. Create a comfortable user-friendly interface so that your customers do not have to waste their time and energy in finding what they want.

4. Live Chat – Be Connected 24×7

Most people are lazy, and it is your job to help them out! They do not have the energy to nose around your website or your FAQs to see the information they are searching for. To solve this issue, provide a live chat option on your website. It is where you meet customers and provide the instant service that they require. 

 Artificial intelligence has made this feature much more practical for companies of every size.

5. Subscription Offers

Asking people to stay updated about their business via magazine or gift boxes is an outdated thing. You can instead offer your visitors a chance to remain updated via a subscription to your email or blog posts. It is a great way to be remembered by your customers!

6. The ‘About Us’ Section

This is for all the people who need to find out who they are doing business with or want to! It is also to tell people exactly what you do – in short! it is important to provide visitors with some primary information about your company. An “About Us” section on your website is a very effective way to tell people about your history, the business that you provide, and your missions.


Websites need to be carefully designed as they are prominent sources through which your business associates and customers judge you. Follow the tips we have given you, and you are good to go!

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