Running for student council is a great experience. You get to learn how to talk to people, express your ideas and goals, and learn some valuable communication and leadership skills along the way.
However, all of these benefits do not mean the process of getting elected isn’t hectic and stressful. To win student council elections, you have to put yourself out there and make sure your peers know you and what you stand for.
And for that, you need an effective student council campaign. If you’re unsure of how to go about it, here are some foolproof tips to help you run the best student council campaign and help you get elected.
- Build up a convincing manifesto
When running for student council, the first thing you need to have is a strong motivation to run. Ask yourself the following questions:
- Why am I running?
- What inspired me?
- What are the main issues I aim to address?
- How do I intend to address these issues?
Once you have the basic answers to all of these questions, you’ll be able to formulate your manifesto and share it with your peers. Make sure your points are compelling, convincing, and relatable for the audience you’re trying to reach.
- Set up a core team
Once your goals are ready to be shared, the next thing to remember when running for student council is that you can’t do it all alone. Keep in mind that there is strength in numbers. This is why it is crucial for you to form a core team of campaigners to help you with your election.
To formulate your core team, start off by approaching the people you already know. Take advantage of pre-existing relationships. After you’ve convinced them to help you with your campaign, start approaching people you don’t know as well. Make sure to approach people who have similar interests and would be on board with the ideas and goals you have in mind.
It is also important to make sure your team is diverse and includes people from different groups within your school. This will allow you to be able to spread your message to groups and cliques that you may not have been familiar with before.
- Put up vibrant posters around your school
You’ve created a team and you’ve talked to a lot of people. That’s great! But it still doesn’t ensure that you’ve effectively reached your entire target audience. There still might be a lot of people around campus who don’t know your name, your appearance, or what ideas you have in mind.
Which is why you need to make sure you create stunning visual content that is visible to everyone on campus. And one great way to do that is by creating stunning posters to put u[ around school.
Look for places on campus that have high foot traffic and have a set of eye-catching campaign posters ready to be put up. Designing a professional poster might look challenging, but it’s a lot easier than it seems. With online design tools like PosterMyWall, you can get free access to a wide range of campaign posters to use and customize according to your needs.
An effective campaign poster will contain your campaign logo, your main manifesto points, your slogan, and an attractive, recognizable image of you. Make sure to add your signature campaign colors to keep your posters on brand.
- Maintain an active social media presence
You might have spread word about your campaign around school, but that’s not enough on its own. This is the age of social media, and to get the attention of the audience you’re targeting, you need to maintain an active and engaging social media presence.
Create a Facebook page and an Instagram account for your campaign. Post about yourself, your main manifesto points, your reasons for running for council, and everything else you’re up to. Remember that the goal is to make sure you keep your audience updated on everything you’re doing for your campaign.
Add in a fun hashtag to your campaign and share it with every post and story. Encourage your core team and peers to share your posts on their social media to get word out and to spread your message to all your fellow schoolmates.
- Create a compelling campaign video
You probably had the chance to give a speech for your campaign in a school assembly or another dedicated event. But those speeches and debates are generally short and don’t allow for many queries to be addressed.
Fix this by creating a fun, interesting, and compelling video for your campaign and posting it on your social media. Use this video to briefly introduce yourself, talk about your goals as a student council candidate. Make a list of all the questions your peers have and take time answering them in the video. Address all concerns, issues, and queries to show your peers you’re here to represent them.
A great way to go about this would be to go live on Facebook or Instagram and take on live questions from your peers that you can address in real time. This will help you get the attention you need and will make your peers realize you’re the representative they need.
Running for student council is as challenging as it is rewarding. While the process teaches you a lot of great new skills, it also brings about a lot of stress and pressure to be your best self.
Use these 5 effective tips to help elevate your student council campaign and become the representative your peers need.