In the digital age, it’s hard for movies to get noticed. With so many new releases coming out every week on VOD, advertising is more important than ever to get your movie seen by audiences. Outdoor advertising can be a great way of getting your new movies on VOD some visibility and help them stand out from the crowd. Here is a brief guide on how you can use billboards or outdoor advertising to boost the profile of new movies on VOD.
1. Make a Statement
Probably the most obvious thing that you can do to help your new movies on VOD stand out from the crowd is to create a memorable and striking image. When audiences see your billboard or poster, they should be able to instantly recognize your film as one of the latest releases on VOD.
2. Use Social Media
To reach as many people as possible with your advertising campaign, you must use social media to spread the word about your movie. Set up accounts for Facebook, Twitter, and any other platforms where relevant audiences are likely to hang out, then regularly post about announcements, new trailers, and updates related to your film. These kinds of posts are perfect for sharing across different forms of social media, so you can spread the word further and wider and reach audiences who may not have heard about your film before.
3. Think Outside the Box
The more creative your advertising campaign is, the more likely it will stand out from other new movies on VOD that are trying to market themselves at the same time as you. Your movie must get noticed for all of the right reasons, so think hard about how best to do this – is there a way you can use various elements specifically related to your film to grab people’s attention? For example, if your film is set in space, then using space imagery or star constellations might help generate interest among younger audiences in science fiction movies. Likewise, if it’s set in a desert, using an image of a dune might make it more recognizable.
4. Don’t Give Up
To achieve the best possible results from your advertising campaign, you must be ready to invest as much time and resources as you can afford. The more money and effort you put into making sure people know about your film, the better chance you have of boosting sales – so keep trying new ideas and don’t get disheartened if things don’t go exactly right the first time around. Keep working on it until you find something that resonates with audiences and gets them interested enough that they want to rent or buy your movie!
5. Be Consistent Across All Platforms
Don’t just stick to one form of advertising – make sure you’re using as many different channels and advertising formats as possible. For example, focus on out-of-home advertising campaigns first and think about running a social media campaign to compliment it. Make sure your website is up-to-date with all of the latest news relating to your movie and that you’ve included contact details so people can reach out to you directly for more information.
6. Test Everything
Before investing any money into an advertising campaign, test everything first – especially if it’s something new for your brand. Run trials before launching anything permanent to work out how well it does or doesn’t perform and then tailor future campaigns around this information. It’s better to find out the hard way than spend time designing something that doesn’t work, after all!
7. Keep It Fun
Your advertising should be something people enjoy! Suppose you can make your movie stand out with a consistent and creative campaign, alongside some other attractive promotional material like free-to-download posters or wallpapers. In that case, audiences will be more likely to go along with what you’re doing by having fun while promoting your film, so people want to watch it too.
8. Consider Licensing
If you run an effective enough advertising campaign for your New Movies on VOD, then there’s always the chance that another outlet might take an interest in purchasing the rights to show it at their premises. For example, pubs might show films at certain times in the evening, while cinemas might be more interested if you can work out a way to get your film onto their schedule. It’s worth discussing with your distributor and other like-minded outlets what kind of possibilities may be available in this respect.
By keeping these tips in mind, you should be able to develop a marketing campaign that helps audiences understand what your movie is about and why they should watch it. If you can get people interested in your film, then there’s a good chance it will do well when released on VOD, which means more profit for everyone involved!