The online casino business is continuously growing in profit and customer base. However, only a few casino operators who can go over and beyond to satisfy their players attract most of the revenue. This is why casinos are always looking for the best ways to attract and engage players on their websites.
We asked gambling expert Leah Shepherd (view page) for her opinion on the matter, and unsurprisingly, she has some pieces of advice which every casino resource owner can learn from.
Leah takes a special interest in reviewing licensed online casinos. However, when she is not busy doing that, she helps players find the latest casino promotions, bonus codes, and min deposit casinos to play fair games.
Here is the detailed brief on how she thinks online casino operators can engage players on their website: Here is a guide where you can find the best slots websites.
High-quality and Exciting Games
Most players visit online casinos to entertain themselves and have fun. Therefore, any casino that wants to retain its customer has to get its game selection right.
A good way to go about this is to offer games with multiplayer and leaderboard features. These kinds of games will have players returning to the casino website in their quest to set new records.
Operators should also equip their library with exciting games from top casino software providers. No one will spend a long time on a website with inferior game quality. Therefore, operators should ensure that game graphics, themes, and soundtracks are as good as possible.
Most importantly, the game library should be diverse to make room for a wider audience.
Generous Bonus Offers
Bonuses are the major side attractions to casino websites. They are available in different kinds, such as welcome bonuses, reload bonuses, cashback, etc.
Online casinos can single-handedly use the bonus strategy to drive engagement and win new players over. However, it’s surprising that some operators still consider it to be a waste of money.
Here is a rundown on using casino bonuses to keep players engaged on your website if you aren’t already doing so.
First, reward new players with a registration bonus when they sign up on your website. This enables the player to try a few free money games.
If they play free money games long enough, they are probably geared up and ready for the real money version.
Next, introduce them to the first deposit bonus so they can deposit some initial funds. They will likely come back to play more games and stake a higher bet after winning their first bet. And if they lose, you can compensate them with the cashback bonus.
Continue with this until the players are more comfortable playing on your website. Also, encourage old players to stake higher bets by giving them better odds.
Special daily bonuses, coupons, holiday bonuses, free spins, etc., could also help endear old players to your website.
Many foreign players experience language barriers while gaming on an offshore casino website. As a result, an online casino that serves an international audience should have its website translated into many languages.
A way to do this is to install a multilingual plugin that enables players to translate the site’s text from one language to another.
Players like it when they receive instructions in a language they understand. Besides, making your casino website multilingual improves your brand’s performance, boosts SEO ranking, and helps attract more potential players.
Flexible Payment Method
Online betting often involves the transfer of funds between gamblers and the gaming website.
Therefore, online casino websites that want players to stick to their platform must support payment methods that enhance quick and secure cash transfers.
Fortunately, many payment methods fill this gap. For example, Bank Transfer and Visa have been around for a long time and are common online payment methods.
Similarly, players that do not want to input their bank details on the gambling website could use E-wallets like PayPal and Skrill.
Crypto transactions are gaining momentum among the new wave of online bettors who would rather keep a private identity or remain anonymous. Thus, a casino looking to drive massive engagement on its website should support every payment method that makes life easier for its players.
If you look closely, you’ll discover that all the solutions mentioned thus far address a general problem.
We’ve not acknowledged the uniqueness of each online casino player, which is exactly where personalized marketing comes in.
This one-to-one marketing strategy equips casino operators with unique information about their customers so that they can deliver unique and tailor-made services to them. It all starts by collecting player’s data like email, gender, age, location, etc.
With just age and location, you could easily recommend a game for a player based on the recent trends and searches in their location. In return, the punter spends more time playing different variants of their favorite games on the online casino website.
Summarily, there are three kinds of online casino players – the fun-seekers, the fortune seekers, and the in-betweens.
Advanced personalized marketing could help casino operators identify each customer’s preferences and know their unique needs.
Casino operators can then use the recommendations stated above to drive players’ engagement on their websites.