In the world of ecommerce, Shopify is one of the most popular platforms for building an online store. It offers a range of features and pricing plans to suit the needs of small to medium-sized businesses. However, for enterprise-level businesses with high-volume sales and more complex needs, Shopify Plus is the go-to solution.
In this article, we’ll compare Shopify vs Shopify Plus to help you understand the key differences between the two platforms, their features, pricing, and target audience. Whether you’re a small business owner or an enterprise-level company, understanding the differences between Shopify and Shopify Plus can help you make an informed decision about which platform is right for your ecommerce needs.
Brief overview of Shopify and Shopify Plus
Shopify is an all-in-one e-commerce platform that allows businesses to create and manage their online store. It provides a user-friendly interface that enables businesses to design, develop and customize their store with ease. It also offers a range of features and tools to help businesses manage their products, inventory, payments, shipping, and customer data.
Shopify Plus is a more advanced version of Shopify that is designed to cater to the needs of large and fast-growing businesses. It offers all the features of Shopify, along with additional tools and services that are designed to handle higher levels of traffic, sales, and customization. Some of the key features of Shopify Plus include more advanced automation and customization options, dedicated account managers, and faster loading times. It also provides a higher level of security and reliability to ensure the smooth operation of large-scale e-commerce businesses.
Here are the main points to compare Shopify and Shopify Plus:
- Pricing: Shopify and Shopify Plus have different pricing structures, which can affect your budget and the features available to your business.
- Features: Both platforms offer a range of features to help you manage your online store. However, Shopify Plus offers additional features, such as more advanced automation and customization options.
- Customization: Both platforms allow for customization, but Shopify Plus offers more advanced options for customization, such as custom checkout experiences, exclusive APIs, and more.
- Scalability: Shopify Plus is designed to handle high levels of traffic and sales, making it a better option for larger businesses with high growth potential.
- Support: Shopify Plus offers dedicated account managers and 24/7 support, which can be crucial for larger businesses that require quick and reliable assistance.
Let’s take a look at them in more detail.
Shopify and Shopify Plus Pricing Comparison
Shopify and Shopify Plus offer different pricing plans with different features and pricing structures. The pricing for both platforms is influenced by several factors:
- Business Size. Shopify’s pricing plans are designed to accommodate businesses of different sizes, with the Basic plan being the most affordable for small businesses. Shopify Plus, on the other hand, is designed for large businesses with high volume sales.
- Customization Needs. Shopify Plus offers more advanced customization options than Shopify, which can make it more expensive.
- Traffic and Sales Volume. Shopify Plus can handle higher levels of traffic and sales volume, which makes it more suitable for businesses that generate high levels of revenue.
- Features Required. Shopify Plus offers more advanced features than Shopify, including a customizable checkout process and access to the Shopify Scripts API.
- Support Level. Shopify Plus offers dedicated support and account management, which can make it more expensive than Shopify.
- Integration Requirements. Shopify Plus offers access to more advanced integrations than Shopify, which makes it more expensive.
Overview of pricing plans for Shopify
Shopify offers different pricing plans designed to suit businesses of various sizes and stages of growth. Here’s an overview of the pricing plans offered by Shopify:
- Basic Shopify. This plan costs $39 per month and is designed for small businesses that are just starting. It offers features such as website customization, payment processing, and order management.
- Shopify. This plan costs $105 per month and offers additional features such as gift cards, professional reporting, and abandoned cart recovery. It’s suitable for growing businesses that need more advanced features.
- Advanced Shopify. This plan costs $399 per month and is designed for larger businesses that need more advanced features such as third-party shipping rates and advanced report building.
Image 1. Shopify plans comparison
In addition to these three pricing plans, Shopify also offers a Lite plan for $9 per month. This plan is suitable for businesses that want to add e-commerce functionality to their existing website or social media pages.
Each pricing plan also comes with different transaction fees, depending on the payment gateway used. Shopify’s own payment gateway, Shopify Payments, is available to merchants in select countries and offers lower transaction fees than other third-party payment gateways.
Shopify also offers a 14-day free trial for all of its plans, allowing businesses to test the platform before committing to a paid plan.
Overall, Shopify’s pricing plans are designed to provide businesses with flexibility, allowing them to choose a plan that suits their specific needs and budget.
Overview of pricing for Shopify Plus
The pricing for Shopify Plus is not publicly disclosed on the Shopify website, as it varies depending on the specific needs and requirements of each business. However, the cost for Shopify Plus is generally higher than the cost for Shopify’s other plans. It starts at $2,000 per month and can range up to $40,000 per month.
Comparing to Shopify, Shopify Plus includes additional features and services such as:
- Customizable checkout. Shopify Plus allows businesses to fully customize their checkout process to create a seamless and branded shopping experience for customers.
- Dedicated support. Shopify Plus provides a dedicated support team that is available 24/7 to assist businesses with any technical issues or questions.
- Advanced security and compliance. Shopify Plus includes enterprise-level security and compliance features such as unlimited bandwidth, Level 1 PCI compliance, and dedicated SSL certificates.
- API access. Shopify Plus allows businesses to access the Shopify API, which enables them to build custom integrations and applications to meet their unique needs.
- Multi-channel selling. Shopify Plus allows businesses to sell their products across multiple channels, including online marketplaces, social media platforms, and brick-and-mortar stores.
The pricing for Shopify Plus is determined on a case-by-case basis and depends on factors such as the number of sales, website traffic, and the specific features and services required by the business. Generally, businesses that require more customization and advanced features will pay more for Shopify Plus than those that require basic e-commerce functionality.
Shopify and Shopify Plus Features Comparison
Shopify and Shopify Plus are e-commerce platforms that both offer a range of features to help businesses build and manage their online stores.
Comparison of features offered by both platforms
With a user-friendly interface and a range of features, Shopify has become a go-to choice for businesses of all sizes. In this section we will take a closer look at the key features available on Shopify, as well as the advanced features offered on the Shopify Plus plan.
Shopify offers the following features:
- Online Store. This feature enables businesses to create and customize their online store using Shopify’s website builder.
- Unlimited Products. Businesses can sell an unlimited number of products on Shopify.
- Sales Channels. Shopify allows businesses to sell their products across multiple channels, including online marketplaces, social media platforms, and brick-and-mortar stores.
- Payment Gateway. Shopify includes a built-in payment gateway that enables businesses to accept credit card payments from customers.
- Shipping. Shopify offers a range of shipping options, including real-time carrier shipping rates and label printing.
- Inventory Management. Businesses can manage their inventory across all sales channels from a single location in Shopify.
- Marketing and SEO. Shopify includes features to help businesses optimize their online store for search engines and run targeted marketing campaigns.
- Customer Management. Shopify enables businesses to manage customer information, track order history, and offer customer accounts.
- Analytics and Reports. Shopify provides detailed analytics and reports to help businesses track their sales, customer behavior, and website performance.
In addition to all the features available on the standard Shopify plans, Shopify Plus offers several exclusive features to help businesses scale and optimize their e-commerce operations. Here are some of the key exclusive features available on Shopify Plus:
- Customizable Checkout. With Shopify Plus, businesses can fully customize their checkout process, creating a seamless and branded shopping experience for their customers. This includes the ability to add custom fields, create unique checkout flows, and integrate with third-party payment gateways.
- Dedicated Support. Shopify Plus provides a dedicated support team that is available 24/7 to assist businesses with any technical issues or questions. This includes access to a dedicated account manager, priority support, and assistance with platform migration and customization.
- Advanced Security and Compliance. Shopify Plus includes enterprise-level security and compliance features, such as unlimited bandwidth, Level 1 PCI compliance, and dedicated SSL certificates. This ensures that businesses can process transactions securely and meet regulatory requirements.
- API Access. Shopify Plus allows businesses to access the Shopify API, which enables them to build custom integrations and applications to meet their unique needs. This includes the ability to integrate with ERP systems, CRMs, and other third-party platforms.
- Multi-Channel Selling. With Shopify Plus, businesses can sell their products across multiple channels, including online marketplaces, social media platforms, and brick-and-mortar stores. This includes integration with platforms such as Amazon, eBay, and Facebook, as well as the ability to create custom sales channels.
- Launchpad. Launchpad is a feature exclusive to Shopify Plus that enables businesses to schedule and automate product launches, sales, and promotions. This includes the ability to create custom landing pages, automate email marketing campaigns, and integrate with third-party advertising platforms.
- Wholesale Channel. Shopify Plus includes a dedicated wholesale channel that enables businesses to sell their products to other businesses at discounted prices. This includes features such as custom pricing, order minimums, and volume discounts.
- Script Editor. Shopify Plus includes a script editor that enables businesses to create custom scripts to automate tasks and personalize the shopping experience for customers. This includes the ability to create custom discounts, promotions, and shipping rules.
- Shopify Flow. Shopify Flow is a feature exclusive to Shopify Plus that enables businesses to automate repetitive tasks and workflows, such as order fulfillment and inventory management. This includes integration with third-party apps and services, as well as the ability to create custom workflows using a visual builder.
Overall, Shopify and Shopify Plus offer a comprehensive set of features to help businesses build and grow their e-commerce operations. The standard Shopify plans provide a solid foundation for small and medium-sized businesses, with features such as an easy-to-use website builder, payment processing, and inventory management. Shopify Plus, on the other hand, is designed to meet the needs of larger businesses and enterprises, with advanced features.
Comparison of customization options available on Shopify and Shopify Plus
One of the main benefits of Shopify is its flexibility and customization options, which enable businesses to create unique and personalized online experiences for their customers. However, there are also limitations to how much businesses can customize the platform, which can impact their ability to create the exact online store they want.
Advantages and disadvantages of Shopify for customization
With Shopify, businesses can create custom themes, add apps and extensions, and modify code to tailor their online stores to their specific needs. However, there are also limitations to Shopify customization, including technical requirements and costs.
Advantages of Shopify for customization:
- Theme Customization. Shopify offers a variety of themes that can be customized to fit a business’s branding and style. The platform provides an intuitive drag-and-drop interface that allows businesses to easily customize their themes without needing to know coding.
- App Integration. Shopify has an extensive app store that includes a wide range of third-party apps, which can be used to extend the functionality of a Shopify store. These apps can be easily integrated into a store without requiring extensive customization.
- APIs and Development Tools. Shopify provides robust APIs and development tools that can be used to build custom integrations and applications. This makes it easy for developers to create custom functionality or integrate Shopify with other systems.
Disadvantages of Shopify for customization:
- Limited Design Flexibility. Although Shopify offers a variety of themes, businesses may find that the design options are somewhat limited. This can make it challenging to achieve a truly unique and customized look and feel for a store.
- Customization Requires Coding. Although Shopify’s drag-and-drop interface makes it easy to customize certain aspects of a store, more advanced customization often requires knowledge of coding. This can be a barrier to entry for businesses that do not have in-house developers or the budget to hire outside help.
- Limited Control Over Backend. Shopify is a hosted platform, which means that businesses have limited control over the backend infrastructure of their store. This can be a disadvantage for businesses that require more granular control over their website’s backend.
In summary, Shopify offers a good balance of customization options for businesses. While its drag-and-drop interface and extensive app store make it easy to customize certain aspects of a store, more advanced customization often requires coding knowledge. Additionally, businesses that require more granular control over their website’s backend may find that Shopify’s hosted platform limits their options.
Advantages and disadvantages of Shopify Plus for customization
Shopify Plus offers a wide range of customization options, allowing businesses to tailor their online stores to their specific needs. With Shopify Plus, businesses have access to dedicated support, enterprise-level integrations, and customizable checkout processes. However, there are also limitations to Shopify Plus customization, including high costs and technical requirements.
Advantages of Shopify Plus for customization:
- Unlimited customization options. Shopify Plus offers unlimited customization options, allowing businesses to fully tailor their online stores to their unique requirements.
- Dedicated support. Shopify Plus customers have access to a dedicated support team, who can help with customization and provide guidance on best practices.
- Enterprise-level integrations. Shopify Plus integrates with a wide range of enterprise-level systems, making it easier for businesses to customize and integrate their online stores with their existing workflows.
- Customizable checkout. Shopify Plus allows businesses to fully customize their checkout process, creating a seamless and branded shopping experience for their customers.
Disadvantages of Shopify Plus for customization:
- High costs. Shopify Plus is significantly more expensive than the standard Shopify plans, making it less accessible for smaller businesses with limited budgets.
- Technical knowledge required. While Shopify Plus provides extensive customization options, some of these may require technical knowledge or programming skills, which can be a barrier for some businesses.
- Customization costs. Customization options such as custom themes and apps can be costly, which may not be feasible for some businesses with limited budgets.
- Limited theme selection. Shopify Plus offers a smaller selection of themes than the standard Shopify plans, which can limit design flexibility for businesses looking for a unique visual identity.
In conclusion, Shopify offers businesses a range of customization options to create unique and personalized online stores. The platform provides access to custom themes, apps, and code modification, which allows businesses to tailor their stores to their specific needs. Additionally, Shopify has a large community of developers and designers who can help with customization and provide support. However, there are also limitations to Shopify customization, such as technical requirements and costs associated with customizations.
Shopify and Shopify Plus Scalability Comparison
Scalability is a crucial factor for businesses looking to expand their online presence and increase sales. Both Shopify and Shopify Plus offer scalability options to accommodate growing businesses, but there are differences in the scalability features offered by the two platforms.
Shopify scalability options
Shopify offers a range of scalability options to accommodate growing businesses. Some of the key scalability options include:
- Unlimited bandwidth. Shopify offers unlimited bandwidth to ensure that businesses can handle increased traffic without experiencing downtime or slow loading times.
- Scalable hosting. Shopify’s hosting infrastructure is designed to handle increased traffic and sales, ensuring that businesses don’t experience any disruption in service during peak periods.
- App integrations. Shopify offers a wide range of app integrations that can help businesses scale their operations, from inventory management to marketing automation.
- Customizable themes. Shopify’s customizable themes allow businesses to create unique online stores that can accommodate increased sales and traffic.
- Multi-channel selling. Shopify allows businesses to sell on multiple channels, including social media and marketplaces, to increase their reach and sales potential.
Overall, Shopify provides businesses with a range of scalability options to ensure that they can handle increased sales and traffic as they grow.
Exclusive Shopify Plus scalability options
Shopify Plus offers a range of exclusive scalability options to accommodate growing businesses with more advanced needs. Some of the key scalability options offered by Shopify Plus include:
- Advanced API access. Shopify Plus provides businesses with advanced API access, allowing them to customize and automate their operations, integrate with third-party platforms, and handle high levels of traffic.
- Dedicated account management. Shopify Plus customers have access to dedicated account managers who can provide personalized support and guidance to help businesses scale their operations.
- Increased customization. Shopify Plus allows for more extensive customization options, such as creating custom checkout processes, adding personalized fields, and developing custom apps.
- Customized infrastructure. Shopify Plus provides businesses with the ability to create customized infrastructure that can handle their specific needs, such as dedicated servers and load balancers.
- Wholesale channel. Shopify Plus includes a wholesale channel that allows businesses to create customized storefronts for their wholesale customers, providing a more personalized and efficient buying experience.
- Multi-store management. Shopify Plus allows businesses to manage multiple online stores from a single dashboard, making it easier to scale and expand into new markets.
Overall, Shopify Plus offers businesses with more advanced scalability options to help them accommodate their growth and expansion needs. These features are designed to help businesses handle high levels of traffic, automate processes, and create personalized experiences for their customers, while providing the flexibility to manage multiple stores and customized infrastructure.
Comparison of Support Services Offered by Shopify and Shopify Plus
Shopify and Shopify Plus both offer support services to their customers, but the level and type of support provided can vary depending on the plan.
Shopify support options
- Basic Support. Shopify provides 24/7 basic support to all customers via phone, email, and live chat.
- Technical Support. Both Shopify and Shopify Plus provide technical support to help customers with issues related to the platform, such as site downtime, errors, and bugs.
- Training and Education. Both Shopify and Shopify Plus provide resources and training to help customers learn how to use the platform and improve their online store.
Exclusive Shopify Plus support options
Shopify Plus offers several exclusive support options to its customers that are not available to regular Shopify users. Here are some of the exclusive support options offered by Shopify Plus:
- Dedicated Account Manager. Shopify Plus customers have access to a dedicated account manager who acts as a single point of contact between the business and Shopify. The account manager can help with everything from onboarding and setup to ongoing support and guidance.
- Merchant Success Program. The Merchant Success Program is a personalized coaching program designed to help Shopify Plus customers grow and scale their businesses. Merchants can access one-on-one coaching sessions, educational resources, and exclusive events and networking opportunities.
- Launch Engineering Support. Shopify Plus provides businesses with launch engineering support to help them with the setup and customization of their online store. This service is especially useful for businesses with more complex needs, such as those migrating from another platform or integrating with custom systems.
- 24/7 Priority Support. In addition to the basic support provided to all Shopify users, Shopify Plus customers have access to 24/7 priority support with faster response times and more personalized assistance.
- Shopify Plus Academy. The Shopify Plus Academy is a training and education program designed specifically for Shopify Plus merchants. It provides access to exclusive courses, workshops, and resources to help merchants optimize their online stores and grow their businesses.
Image 2. Shopify plans comparison
As you can see, Shopify and Shopify Plus both offer 24/7 technical support, but Shopify Plus offers additional support services such as a dedicated support team, a dedicated account manager, and design and development support. Shopify Plus also provides more extensive training and education resources.
In conclusion, both Shopify and Shopify Plus offer robust e-commerce solutions for businesses of all sizes. Shopify is a great option for small to medium-sized businesses looking for a simple, user-friendly platform with affordable pricing options. On the other hand, Shopify Plus is a more advanced and scalable solution that caters to large and high-growth businesses with more complex needs.
When it comes to pricing, Shopify offers a range of plans to fit different budgets, while Shopify Plus pricing is based on the individual needs of the business. In terms of features, both platforms offer a wide range of tools and integrations to help businesses manage and grow their online stores, with Shopify Plus offering more exclusive features such as advanced customization options and APIs.
Ultimately, the choice between Shopify and Shopify Plus depends on the specific needs and budget of the business. Small to medium-sized businesses with simpler needs may find Shopify to be the better option, while larger businesses with more complex needs may benefit from the advanced features and dedicated support offered by Shopify Plus.