Every company can benefit from running a good Instagram business account. Not only is it one of the most popular social networks around the world, with over one billion users, but it has also been providing useful tools for businesses to grow in recent years.
Whether you are just starting yours or you are trying to improve your existing one, you have come to the right place. Here are five tips and tricks you should consider if your goal is to create an Instagram strategy that will bring you the best results.
1. Focus on Real Followers
To have a successful Instagram account, first of all, you need followers—but not just any followers. What you are looking for are real Instagram users, who will not only follow you but also become a part of your community, and engage with your content. This is why your strategy should involve a combination of several things, including a paid campaign, Instagram tools, content, and so on.
The internet is full of tools designed for Instagram, and more specifically for companies that are trying to build a powerful business Instagram account. Whenever you choose something that can help you grow your Instagram, make sure that it is designed to attract real followers, who may be interested in buying your products or services.
2. Invest in High-Quality Content
Instagrammers are some of the most active social media users, and their thirst for content is insatiable. This is why nothing is more important when it comes to your success on this platform than generating high-quality, relevant content. In fact, ask yourself if your content is so valuable that your followers may desire to use a video download Instagram tool to save one of your videos and watch it in the future. That’s the level of quality you should be aiming for.
Content that will give your audience such value, that they will become your brand’s true followers—engaging with your content, interacting with you, recommending you to others, and, ultimately, turning into your loyal customers. Content that will help them solve some problem; educating them on a relevant subject, inspiring and motivating them, entertaining them.
Creating such videos and images, of course, isn’t the easiest task. To ensure that your company’s account will grow and bring you even more real followers you should invest in real professionals, who will take charge of your content strategy.
3. Encourage User-Generated Content
User-generated content is content that other people have created about your brand or a product or service they’ve purchased from you. This is one of the most powerful word-of-mouth-like marketing.
If you inspire user-generated content (UGC) means that that customer had a great experience, so much so that they decided to spend time and effort to create content and share it, inspired by you. When someone interested in what you are selling sees that, the chances of that person following your Instagram account, and maybe even becoming your customer, grow.
There are many ways to motivate UGC, including:
- start a unique hashtag;
- share UGC (always asking permission and always tagging the user);
- ask customers to post about your products or services;
- ask for feedback;
- ask questions;
- create contents and challenges.
4. Tracks the Metrics That Matter
Meaningful progress never happens too fast. Don’t forget that even with the best Instagram tools and high-quality content, success takes time. However, analyzing your results can help you see if you are on the right track.
Instagram metrics can help you determine how well you are doing, which can make a huge difference in the success of your Instagram account. The right numbers will tell you if your strategies are working, which is why it’s important to track those metrics that make a real difference, including reach, engagement rate, sales, the best time to post, saves, shares, etc.
5. Keep Track of Your Competitors’ Accounts
Comparing ourselves to others may be painful sometimes but when it comes to business, it can be very useful. Keep in mind that if their account is engaging, they have a lot of followers, who react and interact, your target audience is probably among their audience.
So, if you are just starting to build your Instagram account, this might help give you an idea about the direction you should or shouldn’t take. Even when you already have a good Instagram presence, keeping an eye on what your competitors do, can be very helpful.
Instagram users love to engage and interact with other users. So, once you’ve started offering content that’s relevant and valuable to them, they will start engaging—liking, shearing, leaving comments. Interacting with your followers is a great tactic to keep your followers interested and prevent them from deciding to unfollow you.