Email marketing is one of the best targeted low-cost strategies and practices to reach out prospective customers. And also the newsletter are the best way to keep your customers in the loop of any new and old development at your business.
The core objective of any email marketing campaign is to attract and convert potential visitors into subscribers and buyers. Only those who will be dedicated to your CTA (Call to action). Though.
In today’s marketing industry the audience has almost completer power and authority. So just sending periodic emails to subscribers about topics in which they’re not interested won’t cut everyone off.
There is one major issue with them, new subscribers can only see the emails and also they will never get or see the older emails which were sent out earlier. All the emails they get to see is the information and announcements you send to them after they have signed up.
Hence, keeping a sustainable balance between list-building and keeping your subscribers engaged is one of the most important and sustainable email marketing strategies.
A good way to achieve this is using an Email Drip Campaign. And this problem can be solved by Drip Campaigns.
In this article, we are going to discuss this type of Email campaign and why your business may need this one. Also, we’ll even show you some effective ways to create and implement successful drip campaigns.
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Table of Contents
What is an email drip campaign?
In Simple terms, drip campaigns are a number of emails that are sent on time. These are also called automatic email campaigns, lifecycle emails, and autoresponders.
Whatever you call it, it all means what it means – you create an “email package” that is sent at strategic times to achieve a particular target.
When you trigger the campaign, each subscriber will receive the same set of emails that are generated in a customized way to add a human touch to each email. The idea is very simple: these are a collection of marketing emails that are delivered automatically on the basis of a predefined system.
All depends on you and your interests. A series of emails can be sent as soon as a person reads an article in your blog, then when he or she signs up, he or she follows a connection in the email, then makes a purchase, etc.
This may happen every couple of days or depending on the triggers you set up in the campaign.
Benefits of email drip campaign:
Drip marketing campaigns also come with a list of benefits.
Help you and boost sales:
Drip marketing strategies can help improve sales by turning visitors into potential customers, increasing repeat purchases, and re-engaging a growing community. By communicating the importance of your business, you are building a relationship with your audience and illustrating that you are a great resource for their needs and problems.
Targeted leads to more revenue:
Drip marketing would also attract prospects, develop leads, reward customers, and more—all within the same email campaign. By identifying, segmenting, and then reaching out to targeted user groups, you will reach the right people and times.
A segmented email drip campaign can also create trust with the audience. Rather than just blasting the entire email list with the same campaign, subscribers split up into separate funnels and approached differently—more appropriately.
Less Efforts, More Engagement:
Actually, the reason that a drip campaign generates more sales than other email campaigns is that it helps boost engagement. Drip emails provide a 115% improvement in click rate, which is massive given that drip campaigns need less effort than many others.
Secondly, by proactively sending the relevant content to the targeted prospects, you minimize a lot of the legwork you need to get them interested.
An effective drip email campaign also filters out unresponsive site users, helping them save time or energy trying to make contact with each other.
Guarantee readiness and build excitement:
A series of drip marketing messages encouraging visitors about what to expect can also be a great opportunity to improve their overall satisfaction and drive conversion.
The promotional email, followed by a formal announcement and a series of educational messages, will help the customers get through the process with a minimum of disruption. You can arrange event updates, follow-up notes, and surveys asking regarding their experience with both the process.
Promote relevant content:
Try targeting user segments through drip marketing based on the elements of your service they use often, or what kind of content they are most interested in.
With a proper drop email campaign in place, your emails already contain information that would be highly relevant to your email recipients.
Drip campaigns are especially handy when you run a small business and can’t give as much time and effort to every client and leader.
Saving your time:
A great benefit of drip campaigns is that they are set up before time and sent out automatically, which ensures that you have very little maintenance to do.
Keep up with the business cycle:
Drip marketing is extremely successful if you consider where your customer or prospect may be in the purchasing process.
Many things, such as cell phones, appliances and cars, are replaced every few years. Loyal customers who are kept in the loop for current products and deals are more likely to buy from you again.
How to make your email drip campaign more effective?
Now since you understand the many ways you can use drip campaigns and their advantages, here are the few easy steps you can take to create your own campaign.
Identify your audience:
Another very important part of the drip campaign would be to have a targeted, established audience to receive emails. The first step in sending a drip campaign is to determine which triggers and groups you will use for your campaign.
Targeting is a brilliant way to personalize your drip promotions and to provide the customers with the information they need at the right time, which will go a long way to make them feel valued and ensure the return of their customers.
After identifying the targeted email address, the next step is to check email address with the help of various email tool. You can also do customer validation or email verification by sending emails manually to the targeted person, but this will take time.
Determine your goal.
The second most important aspect of creating an successful email drip campaign is to know your target. A defined goal makes it much easier to schedule the remaining aspects of your campaign and remain concentrated throughout the process.
Write your email.
Now that you know your audience, you can use that information to make a copy of your email. You want your email to be helpful, get their attention, to get a direct call to action (CTA). Think about what you want the user to do, or what you want to do with your email.
Launch your campaign.
When you’ve determined your audience and goal, written down your copy, and decided the numbers to track, you’re ready to send out your campaign.
Check In to Measure Success
Let your drip campaigns run their course for a month or two, then check to see how well they’re doing. Focus about how well they can pass prospects through the funnel to see if the sales team is getting some feedback for development.
Often, look at click-through rates, open rates, and conversion rates to help assess overall success.
The key to crafting a strong drip campaign is to take your subscribers on a journey. If you’re trying to nurture leads, you can send your subscribers educational newsletters, case studies, and sales call invitations—depending on where they’re in the funnel.
Similarly, for an onboard sequence, you can give users an email to inform them that they have made the right decision to sign up. Then you can slowly advance them through the process by getting them to take action that will lead them to becoming a paying customer.