Do you want to create brand awareness or gain an edge over competitors? Before entering the digital marketing era, promoting products and advertising was only possible for businesses that could break the bank. After all, billboard advertisements and television commercials require a hefty digital marketing campaign budget. Today, emerging technology and digital tools are changing everything. From shopping, ordering food, travel to operating a business – digitalization is positively impacting everyone.
What is digital marketing in 2020? Today, it is the most widely used marketing forum to promote products, services, and brands. Digital channels are bringing small businesses into the competition, breaking the monopolies set by multinational giants. It provides a platform to sell, engage, and interact with people. Thus, marketing is no longer one-sided where brands bring trends, and people follow. It has become a two-way process, brands promote, and audiences respond with feedback.
As a result, businesses can get a better understanding of changing tastes, preferences, and fashion. Simultaneously, they can target people from all around the globe since digital marketing has no regional boundaries. Therefore, it is no longer about who has more money; marketing is all about putting money in the right place. If you are ready to embrace this change, let us help you out. Here are five essentials you need to know about your digital marketing campaign.
1. Understand Link Building
From social media, email marketing to PPC – you can pick any marketing strategy. But there are some strategies you can never skip, such as search engine optimization (SEO). In addition to developing an eye-catchy website, optimize it for Google. It improves your visibility, putting your business in front of millions of people making a Google search. Do you know how to optimize a webpage? Follow the search engine’s instructions and keep up with its ever-changing algorithms.
Firstly, try to build an impression on Google by creating quality links that direct towards your site. In addition to generating the content, understand what are outbound links, and how they work. These are the external links on your webpage that direct users towards another website. It is an ideal way of establishing a network with bloggers, journalists, influencers, and companies. Since you are endorsing their work, they will return the favor by inserting your site’s link on their webpage.
Hence, you get quality backlinks with minimal effort, improving your search visibility. Instead of only focusing on one aspect of link building, broaden your horizons. Experiment with outbound or internal links since they are equally crucial for your marketing strategies.
2. Diversify Digital Media
Before hopping into video marketing, apprehend that the internet is rapidly evolving. Something that is trending or in-demand today and runs out of fashion the next day. When it comes to digital media, rather than sticking to one form, focus on diversification. Utilize all kinds of visual content – images, videos, infographics, etc. You can create graphical visuals and demonstrations that promote the understandability of the written content. For instance, if you write a blog about CRM software, draw it with graphics or animations.
Moreover, use videos to communicate your brand message. You can create a 30-second clip to promote your services, educate users, or advertise the brand. These days, 96% of people prefer watching videos to learn more about a product. Similarly, create infographics to share factual data and stats. It establishes credibility while helping the audience learn something new. Besides, if you want to stay one step ahead in the market, start creating podcasts. You can talk about your brand, entertain people with industry news, or engage with your target audience.
3. Leverage Social Media
A few years ago, the digital world exposed people to Facebook – the ultimate social sharing platform. People used to share their lifestyle and thoughts with their friends until it called businesses on-board. It came up with a business profile option where people could sell and promote their brand. From an entertainment platform, it became the most popular marketing tool. And now, there is no returning because people are actively searching for brands online.
You can create a business profile free of cost on any channel – Facebook, Instagram, Twitter, etc. Upload pictures of your offering with the price and take orders online. If you have a website, link it with your social profile for a better customer experience. With countless benefits of social media marketing, you can’t make any excuse to skip it. After all, it has become an integral part of the digital marketing campaign.
4. Share Reviews & Feedback
As per Bright local, 97% of people look at online reviews before making a purchase. Although online shopping is not a new concept in 2020, some people need time to trust a brand. Due to increasing fraudulent activities, you have to win this trust. And surprisingly, there is no better way than sharing customer reviews on websites and social profiles. People want to hear about your brands from others to remove doubts about your credibility.
Therefore, ask your customers to give feedback and recommend your brand on social groups and websites. You can create a referral program where you can reward customers if they refer your brand to others. Moreover, you can include testimonials on your website to ensure transparency. Believe it or not, but a word about your brand from a third person can make a tremendous difference.
5. Analyze & Optimize Results
Unlike conventional marketing, digital marketing lets you measure the outcome of actions. It means you can check your campaigns’ progress, calculate return on investments, and analyze performance. Utilize the key performance indicators to determine if the campaigns are getting expected results. Although there are countless ways to analyze results, here are three key metrics.
- Lead Generation: Check the number of new leads in a month and compare it with qualified leads. Likewise, determine the cost per lead by summing time, resources, and money spent on marketing campaigns.
- Retention Rate: It reflects the number of clients who returned to your brand after making a purchase. It helps in building customer loyalty as people start trusting your business. If the retention rate is low, streamline customer service and seek feedback.
- Website Conversion Rate: You might have a lot of traffic coming in, but if it doesn’t convert, your campaign is not working. Use Google Analytics to get a summary of the site’s conversion rate.
If these results are not satisfactory, tweak the marketing campaign, and leverage tools to identify underlying pitfalls.
In the 21st century, every business is aware of digital marketing and its benefits. But unfortunately, there are still some brands that refuse to establish a digital presence. These days, people won’t know whether your business exists or not if you are not on social media. Thus, it is time to accept and move ahead with the changing world. Start your digital marketing campaign by understanding the essential elements. Once you have the knack of this field, feel free to leverage technology with artificial intelligence, machine learning, etc.